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Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun; Sharma, Arun; Rangarajan, Deva - In: Industrial marketing management : the international … 107 (2022), pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
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Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change
Giovannetti, Marta; Sharma, Arun; Cardinali, Silvio; … - In: Industrial marketing management : the international … 107 (2022), pp. 433-449
Persistent link: https://www.econbiz.de/10014230725
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Managing the supply chain during disruptions : developing a framework for decision-making
Kumar, Bipul; Sharma, Arun - In: Industrial marketing management : the international … 97 (2021), pp. 159-172
Persistent link: https://www.econbiz.de/10013206316
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Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul; Sharma, Arun - In: Industrial marketing management : the international … 102 (2022), pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
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Charting the evolution of research on the paradoxes in consumer choice : systematic review and future research agenda
Sharma, Arun; Sharma, Manisha - In: International journal of consumer studies 48 (2024) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10014465875