Trim, Peter R.J.; Lee, Yang‐Im - In: Qualitative Market Research: An International Journal 7 (2004) 4, pp. 284-292
solutions being found to solve complex problems. Open communication reinforces the decision‐making process and allows mutually … based partnership arrangements to develop. This being the case, the network approach to business development can be viewed …, as collectivist in orientation and this should allow partnership arrangements to be developed through time. …