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Managing the wickedness of socially responsible marketing
Fodness, Dale - In: Journal of business strategy 36 (2015) 5, pp. 10-17
Persistent link: https://www.econbiz.de/10011504040
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Sustainable marketing for sustainable development
Meler, Marcel; Magaš, Dragan - International Institute of Social and Economic Sciences - 2014
. Sustainable development is viewed as an established three-dimensional concept comprising economic sustainability and prosperity …
Persistent link: https://www.econbiz.de/10011210255
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"Socially responsible marketing" to, with, and for impoverished populations
Santos, Nicholas J. C. - In: Journal of macromarketing 42 (2022) 4, pp. 567-571
Persistent link: https://www.econbiz.de/10013475199
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Has marketing come full circle? Demarketing for sustainability
Sodhi, Kamaljit - In: Business Strategy Series 12 (2011) 4, pp. 177-185
sustainability of resource use, and responsibility to society for the actions and effects of firms. Design/methodology/approach – The … attempt to understand how demarketing may be used to further the sustainability agenda. It is an in‐depth review of literature … has been undertaken to establish linkages between demarketing and sustainability. Findings – The possibility of using …
Persistent link: https://www.econbiz.de/10014689462
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The complexity of wicked problems in large scale change
Waddock, Sandra; Meszoely, Greta M.; Waddell, Steve; … - In: Journal of organizational change management 28 (2015) 6, pp. 993-1012
Persistent link: https://www.econbiz.de/10011448458
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Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder
Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10011452293
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The ritualisation of change in the public sector : a discourse - complexity approach
Bolwerk, Walter; Brohm, René - In: International journal of business and globalisation : IJBG 17 (2016) 4, pp. 556-571
Persistent link: https://www.econbiz.de/10011688422
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Tightly coupled governance for loosely coupled wicked problems : the train explosion in Lac-Mégantic case
Therrien, Marie-Christine; Valiquette-L'Heureux, Anais; … - In: International journal of risk assessment and management … 19 (2016) 4, pp. 260-277
Persistent link: https://www.econbiz.de/10011658554
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Deliberating together: Public deliberation in the context of the Hungarian health insurance reform
Raisio, Harri - In: Society and Economy 31 (2009) December, pp. 253-269
It is most often the case that planners of health care reforms and policies try to solve highly complex, or wicked problems. Issues that have no single experts. Collectively, by gathering many different people and bringing them to genuine deliberation, we can, however, create an emergent...
Persistent link: https://www.econbiz.de/10010822393
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The complexity of wicked problems in large scale change
Waddock, Sandra; Meszoely, Greta M.; Waddell, Steve; … - In: Journal of Organizational Change Management 28 (2015) 6, pp. 993-1012
incorporate the concept of large system change (LSC), by developing a framework that brings together complexity and wicked …/methodology/approach – This conceptual paper integrates wicked problems and complexity theories to understand and cope with large system … organizations, arguing that by understanding change initiatives through the lenses of complexity and wicked problems, change agents …
Persistent link: https://www.econbiz.de/10014892230