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Innovation, Leadership, Wachstum und Profitabilität in KMU's
Matzler, Kurt; Schwarz, Erich J.; Kotzent, Ulrike; … - In: Entrepreneurial Leadership : Profilierung in Theorie …, (pp. 177-189). 2007
Persistent link: https://www.econbiz.de/10003598432
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Empathetic responses to advertising : testing a network of antecedents and consequences
Mooradian, Todd A.; Matzler, Kurt; Szykman, Lisa R. - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 79-92
Persistent link: https://www.econbiz.de/10003703863
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"Top-Unternehmen brechen mit den bewährten Erfolgsmustern"
Bailom, Franz; Matzler, Kurt; Tschemernjak, Dieter - In: GDI-Impuls : Wissensmagazin für Wirtschaft, … 25 (2007) 2, pp. 72-81
Persistent link: https://www.econbiz.de/10003500148
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Customer delight and market segmentation : an application of the three-factor theory of customer satisfaction on life style groups
Füller, Johann; Matzler, Kurt - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 116-126
Persistent link: https://www.econbiz.de/10003569260
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Personality traits, affective commitment, documentation of knowledge, and knowledge sharing
Matzler, Kurt; Renzl, Birgit; Mooradian, Todd; Krogh, … - In: The international journal of human resource management 22 (2011) 2, pp. 296-310
Persistent link: https://www.econbiz.de/10008988370
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Avatar-based innovation : how avatars experience co-creation projects in second life
Matzler, Kurt; Füller, Johann; Kohler, Thomas; … - In: Problems and perspectives in management : PPM ; … 9 (2011) 2, pp. 21-32
Persistent link: https://www.econbiz.de/10009230666
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Classification of the destination attributes in the content of competitiveness (by revised importance-performance analysis)
Caber, Meltem; Albayrak, Tahir; Matzler, Kurt - In: Journal of vacation marketing : an international journal 18 (2012) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10009502400
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Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt; Stieger, Daniel; Füller, Johann - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 2, pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
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Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt; Strobl, Andreas; Sauer, Nicola E.; … - In: Tourism management : research, policies, practice 52 (2016), pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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M&A and innovation : the role of integration and cultural differences ; a central European targets perspective
Bauer, Florian; Matzler, Kurt; Wolf, Stefan - In: International business review : the official journal of … 25 (2016) 1, pp. 76-86
Persistent link: https://www.econbiz.de/10011429496