Similar Search Results

The interactive influence of country of origin of brand and product involvement on purchase intention

Prendergast, Gerard P.; Tsang, Alex S.L.; Chan, Cherry N.W. - In: Journal of Consumer Marketing 27 (2010) 2, pp. 180-188

with mock advertisements for personal computers ostensibly with brands originating in Japan and Korea. Their personal …

Persistent link: https://www.econbiz.de/10014848790

Young consumers and perception of brands in Hong Kong: a qualitative study

Chan, Kara - In: Journal of Product & Brand Management 15 (2006) 7, pp. 416-426

Purpose – The purpose of the article is to explore young people's perceptions of the desirability of brands and brand … ownership in Hong Kong using drawings and open‐ended questions. Design/methodology/approach – A total of 48 Chinese children … and social meaning. The results supported John's model of consumer socialization that children and young people in the …

Persistent link: https://www.econbiz.de/10014895935

What are the factors that influence the adaptive market? : an empirical study with wheelchair users in Hong Kong

Feng, Qilong; Hui, Chi-leung - In: Journal of fashion marketing and management 27 (2023) 3, pp. 506-530

Persistent link: https://www.econbiz.de/10014288983

It makes me feel so good : an experimental study of the placebo effect generated by brands

Varella, Carlos Alberto Alves; Lopes, Evandro Luiz; … - In: Journal of international consumer marketing 29 (2017) 4, pp. 223-238

Persistent link: https://www.econbiz.de/10011744277

How to transform consumers into fans of your brand

Jahn, Benedikt; Kunz, Werner - In: Journal of Service Management 23 (2012) 3, pp. 344-361

Purpose – Brand fan pages on social networks have become very popular online services. However, empirical research on fan pages is still in its infancy. Therefore, the purpose of this study is to investigate the effect of fan pages on the customer‐brand relationship and what motivates users...

Persistent link: https://www.econbiz.de/10014894427

Sell, give away, or donate: an exploratory study of fashion clothing disposal behaviour in two countries

Bianchi, Constanza; Birtwistle, Grete - In: The international review of retail, distribution and … 20 (2010) 3, pp. 353-368

Persistent link: https://www.econbiz.de/10003996377

Factors motivating and influencing clothing disposal behaviour

Joung, Hyun-mee; Park-Poaps, Haesun - In: International journal of consumer studies 37 (2013) 1, pp. 105-111

Persistent link: https://www.econbiz.de/10009713757

Uncovering Victoria's Secret : exploring women's luxury perceptions of intimate apparel and purchasing behaviour

Hume, Margee; Mills, Michael - In: Journal of fashion marketing and management 17 (2013) 4, pp. 450-485

Persistent link: https://www.econbiz.de/10010197999

An empirical study on shopping motivation among Generation Y Indian

Kumar, Sushant; Sadarangani, Pradip - In: Global business review 22 (2021) 2, pp. 500-516

Persistent link: https://www.econbiz.de/10012520243

Motivations of luxury clothing consumption in the U.S. vs. China

Yu, Danqing; Sapp, Stephen - In: Journal of international consumer marketing 31 (2019) 2, pp. 115-129

Persistent link: https://www.econbiz.de/10012200709