McNeal, James U.; Herndon, Neil C.; Yeh, Chyon‐Hwa - In: Asia Pacific Journal of Marketing and Logistics 10 (1998) 3, pp. 48-66
Reports on two studies conducted in Hong Kong, one in 1989, the other in 1994, to see if children’s socialization as … consumers has changed in the intervening years. Formulates hypotheses, based on the earlier research, that children will receive … spending money by the time they are four, that the amount will increase as they get older, children will spend money by the age …