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Reports on two studies conducted in Hong Kong, one in 1989, the other in 1994, to see if children’s socialization as … consumers has changed in the intervening years. Formulates hypotheses, based on the earlier research, that children will receive … spending money by the time they are four, that the amount will increase as they get older, children will spend money by the age …
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investigated product evaluations, with an analysis of surveyed beliefs, attitudes, and intentions regarding fashion brands. They …
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Nanjing Road are studied, with an investigation of apparel brands covered by each. The results identify the four retailing …
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perceptions of hedonic shopping value across several retail brands. Therefore, customers appear to recognize the uniqueness among …
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