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Influences on consumer socialisation
Neeley, Sabrina - In: Young Consumers 6 (2005) 2, pp. 63-69
Describes research on the processes and outcomes of consumer socialisation; it investigates the importance of the family as the main socialisation agent for young children. Shows how parents influence child behaviour directly through instruction in consumer skills, indirectly as models of...
Persistent link: https://www.econbiz.de/10015044090
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Television viewing and consumer behaviour
Hasmini Abd Ghani, Noor - In: Young Consumers 6 (2005) 1, pp. 66-74
Looks at the influence of television on children’s development as consumers, beginning with a literature review of consumer socialisation which establishes the importance of television as an influential model for children’s expressions of nonverbal behaviour and emotion. Explains the results...
Persistent link: https://www.econbiz.de/10015044122
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An ethnography of the transfer of food learning within the family
Ayadi, Kafia; Bree, Joël - In: Young Consumers 11 (2010) 1, pp. 67-76
different socialization factors, children will discover new food products or food practices and will be able to bring them to … reverse socialization aspect. Limits and research perspectives are discussed after the presentation of the results …
Persistent link: https://www.econbiz.de/10015044242
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Obstacles to children developing as mature persons
O'Boyle, Edward J. - In: International Journal of Social Economics 36 (2009) May, pp. 642-651
Purpose – The purpose of this paper is to focus on obstacles to the development of children into mature, responsible persons whether those children are classified as poor or not. Design/methodology/approach – The paper concentrates on four obstacles: home, health, school, and neighborhood....
Persistent link: https://www.econbiz.de/10004993596
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Major influence factors in children's consumer socialization
Dotson, Michael J.; Hyatt, Eva M. - In: Journal of Consumer Marketing 22 (2005) 1, pp. 35-42
identification with brand names in the usa along with an updated overview of the major findings in the consumer socialization … literature, and to then provide an empirical explanation of how the consumer socialization process works with today's children … designed to measure young people's attitudes toward, and interaction with, the various consumer socialization agents and …
Persistent link: https://www.econbiz.de/10014848438
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Obstacles to children developing as mature persons
O'Boyle, Edward J. - In: International Journal of Social Economics 36 (2009) 6, pp. 642-651
Purpose – The purpose of this paper is to focus on obstacles to the development of children into mature, responsible persons whether those children are classified as poor or not. Design/methodology/approach – The paper concentrates on four obstacles: home, health, school, and neighborhood....
Persistent link: https://www.econbiz.de/10014805538
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Exploring children's perceptions of material possessions: a drawing study
Chan, Kara - In: Qualitative Market Research: An International Journal 9 (2006) 4, pp. 352-366
, personality association and social meaning. It was contradictory to John's model of consumer socialization that young children …
Persistent link: https://www.econbiz.de/10014987143
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Children's buying behaviour in China
Fan, Ying; Li, Yixuan - In: Marketing Intelligence & Planning 28 (2010) 2, pp. 170-187
Purpose – The purpose of this paper is to report an empirical study on children's buying behaviour in China, with a special focus on their information sources. Design/methodology/approach – The key literature on consumer socialisation of children is reviewed. Primary data were collected from...
Persistent link: https://www.econbiz.de/10014946201
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How family structure affects parent ‐ child communication about consumption
Geuens, Maggie; De Pelsmacker, Patrick; Mast, Gitte - In: Young Consumers 4 (2003) 2, pp. 57-62
Begins by defining consumer socialisation as the process by which young people learn to function in the marketplace; this is a key concept in studying children’s consumer behaviour and decision making. Outlines the ways that parents influence this process; they are role models, and communicate...
Persistent link: https://www.econbiz.de/10015044024
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Children, media and consumption
Tufte, Birgitte - In: Young Consumers 5 (2004) 1, pp. 69-76
Reports a five‐year Danish study into levels of consumer socialisation among children, showing how they have been affected by new and proliferating communications media; issues include their spending and saving abilities, brand awareness, media use, interests and activities, while advertising...
Persistent link: https://www.econbiz.de/10015044050