A widely held assumption is that brands purchased by the family will continue to be purchased by the children when they … become adults. However, little consumer research actually exists on continued parental influence on young adults’ purchasing … parental influence (the degree to which brands purchased by students corresponded to brands purchased by parents), roommate …

In an earlier study, concerned with the innovative purchasing of “healthy” food products, the largest volume of …‐reported innovative purchasing described here tests that hypothesis, examining the interactive relationship between two independent … volume of purchases of innovative brands of “healthy” food brands. Results indicate that the market for ew food brands …

Purpose – The major objective of this study is to explore factors effect in purchasing preferences for foreign brands … is designed to investigate the factors perception mentioned above how to affect consumers' online purchasing PLB … versus private label brands (PLB) in urban China on the internet. Design/methodology/approach – In this paper, the research …

. The main aim of this research is to unveil the consumer perception about Cinthol and to understand the importance of brand … age group of 21‐55 years to ascertain the perception change in the brand identity of Cinthol, its brand personality, its …