Narrow search
Showing 1 - 10 of 131
Cover Image
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen; Blodgett, Jeffrey G.; Rose, Gregory - In: Journal of advertising research 48 (2008) 2, pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Cover Image
Children's Responses to Gender-Role Stereotyped Advertisements
Bakir, Aysen; Blodgett, Jeffrey G.; Rose, Gregory M. - In: Journal of advertising research 48 (2008) 2, pp. 255-266
Persistent link: https://www.econbiz.de/10008074613
Cover Image
Cross-national differences in complaint behavior : cultural or situational?
Blodgett, Jeffrey G.; Bakir, Aysen; Mattila, Anna S.; … - In: Journal of Services Marketing 32 (2018) 7, pp. 913-924
Purpose: Previous research indicates that dissatisfied consumers in other countries react differently as compared to those in the USA, due to their cultural orientation. These studies, however, have not recognized that retail policies (regarding returns and exchanges) in the USA are much more...
Persistent link: https://www.econbiz.de/10012077246
Cover Image
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica; Bakir, Aysen; Blodgett, Jeffrey G. - In: Journal of food products marketing : innovations in … 25 (2019) 8, pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Cover Image
Corporate sponsorships in schools : altruism and ethical judgments
Bakir, Aysen; Blodgett, Jeffrey G.; Salazar, Ronald J. - In: Journal of promotion management : JPM 23 (2017) 1, pp. 80-99
Persistent link: https://www.econbiz.de/10011729467
Cover Image
An exploration of health-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad
Castonguay, Jessica; Bakir, Aysen; Blodgett, Jeffrey G. - In: Journal of food products marketing : innovations in … 28 (2022) 5, pp. 242-255
Persistent link: https://www.econbiz.de/10013352832
Cover Image
Do female adolescents respond better to thin or plus-size ad characters?
Bakir, Aysen; Castonguay, Jessica; Blodgett, Jeffrey G. - In: Journal of consumer marketing 41 (2024) 1, pp. 23-35
Persistent link: https://www.econbiz.de/10014471178
Cover Image
The effects of interface design and age on children's information processing of Web sites
Rose, Mei; Rose, Gregory; Blodgett, Jeffrey G. - In: Psychology & marketing 26 (2009) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10003812182
Cover Image
RESEARCH NOTES - Ethical Sensitivity to Stakeholder Interests: A Cross-Cultural Comparison
Blodgett, Jeffrey G.; Lu, Long-Chuan; Rose, Gregory M.; … - In: Journal of the Academy of Marketing Science 29 (2001) 2, pp. 190-202
Persistent link: https://www.econbiz.de/10006152168
Cover Image
The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Exploratory Study
Lu, Long-Chuan; Rose, Gregory M.; Blodgett, Jeffrey G. - In: Journal of business ethics : JOBE 18 (1999) 1, pp. 91-106
Persistent link: https://www.econbiz.de/10006915853