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The power of money: a cross-cultural analysis of business-related beliefs
Ang, Swee Hoon - In: Journal of world business : JWB 35 (2000) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10001463360
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Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong; Cote, Joseph A.; Ang, Swee Hoon; Soo, … - In: Journal of international business studies : JIBS ; an … 39 (2008) 6, pp. 996-1009
Persistent link: https://www.econbiz.de/10003756715
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The ad creativity cube: conceptualization and initial validation
Ang, Swee Hoon; Lee, Yih Hwai; Siew Meng Leong - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 220-232
Persistent link: https://www.econbiz.de/10003507897
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The effects of superstition on choice and latency
Ang, Swee Hoon; Lai, Wai Kit; Siew Meng Leong - In: Psychology & marketing 31 (2014) 12, pp. 1074-1083
Persistent link: https://www.econbiz.de/10010465126
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Necessary but not sufficient : beyond novelty in advertising creativity
Ang, Swee Hoon; Siew Meng Leong; Lee, Yih Hwai; Lou, … - In: Journal of marketing communications 20 (2014) 3, pp. 214-230
Persistent link: https://www.econbiz.de/10010389732
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Surviving the new millennium : lessons from the Asian crisis
Ang, Swee Hoon; Lee, Soo Hoon; Lim, Guan-hua; Singh, Kulwant - 2000
Persistent link: https://www.econbiz.de/10001640300
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The Asian apocalypse : crisis marketing for consumers and business
Ang, Swee Hoon; Siew Meng Leong; Kotler, Philip - In: Best practices in international marketing, (pp. 40-60). 2002
Persistent link: https://www.econbiz.de/10001680880
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Assessing the imagination scale's nomological validity : effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
Dewi, Ike Janita; Ang, Swee Hoon - In: Gadjah Mada international journal of business 22 (2020) 2, pp. 118-136
Persistent link: https://www.econbiz.de/10012519102
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Mortgage brokers and the effectiveness of regulatory oversights
Agarwal, Sumit; Ang, Swee Hoon; Deng, Yongheng; Wang, … - In: Management science : journal of the Institute for … 67 (2021) 8, pp. 5278-5300
Persistent link: https://www.econbiz.de/10012625111