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Brand naming : sound symbolism, brand preference and brand performance
Duduciuc, Alina; Ivan, Loredana - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
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A surname brand effect explanation for consumer brand preference and advocacy
Howard, Daniel; Kerin, Roger A. - In: The journal of product & brand management 22 (2013) 5/6, pp. 362-370
Persistent link: https://www.econbiz.de/10010224843
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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What if there were three? : audit pricing within the Big 4 and the PricewaterhauseCoopers' premium in the Australian Audit market
Ferguson, Andrew; Scott, Tom - In: International journal of auditing : IJA 18 (2014) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10010338672
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The magic of "great" linked to product names
Martínez, Jose A. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10011459526
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Sounds that make you smile and share : a phonetic key to prosociality and engagement
Kniffin, Kevin M.; Shimizu, Mitsuru - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 273-283
Persistent link: https://www.econbiz.de/10011486527
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Consumer reactions to round numbers in brand names
Gunasti, Kunter; Ozcan, Timucin - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
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Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff; Roper, Stuart - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
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Stay close but not too close : the role of similarity in the cross-gender extension of patronymic brands
Ulrich, Isabelle; Azar, Salim L.; Aimé, Isabelle - In: Journal of business research : JBR 120 (2020), pp. 157-174
Persistent link: https://www.econbiz.de/10012417111
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Social media services branding : the use of corporate brand names
Swani, Kunal; Milne, George R.; Miller, Elizabeth G. - In: Journal of business research : JBR 125 (2021), pp. 785-797
Persistent link: https://www.econbiz.de/10012494177