Huddleston, Patricia; Good, Linda K.; Stoel, Leslie - In: International Journal of Retail & Distribution Management 29 (2001) 5, pp. 236-246
Poland appears to be an attractive consumer market, based on strong demand for consumer products during the past several years. However, this may not be the case for Western marketers, because of the influence of strong feelings of national pride on behavior of Polish consumers. Measures of...