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The Twenty Toughest Questions for New Product Proposals

Constantineau, Larry A. - In: Journal of Consumer Marketing 9 (1992) 2, pp. 51-53

Proposes 20 key areas of questioning to which each new product proposition should be subjected by the product champion. Classifies the questions into six categories: concept/product, company, consumers, customers, competition, and clarifications. Concludes that use of the approach has the...

Persistent link: https://www.econbiz.de/10014849064

Critical competitive strategy issues every entrepreneur should consider before going into business

In: Strategic Direction 25 (2009) 2

Persistent link: https://www.econbiz.de/10015011331

Understanding the effectiveness of word‐of‐mouth: an elasticity perspective

Chen, Yimiao; Liu, Fangyi; Fang, Cheng‐Hsi; Lin, Tom M.Y. - In: Journal of Research in Interactive Marketing 7 (2013) 1, pp. 57-77

Purpose – With the increasing usage of social networking sites, there has been considerable interest in Word‐of‐Mouth (WOM) research. The purpose of this paper is to propose that economic elasticity theory can be applied to evaluate WOM effects and serve as the basis for cross‐product...

Persistent link: https://www.econbiz.de/10014902220

Product Champion Characteristics in France and Germany.

Roure, Lionel - Université Paris-Dauphine - 2001

This study examines the relationship between the status and seniority of product champions, their cultural context and the ability of product champions to enlist top management support for an innovation project. Based on a sample of 82 French and 101 German champions, this work suggests that the...

Persistent link: https://www.econbiz.de/10008862097

Product Champion Characteristics in France and Germany

Roure, Lionel - Université Paris-Dauphine (Paris IX) - 2001

Persistent link: https://www.econbiz.de/10010707152

Knight and day : when theoretical uncertainty gets real

Arend, Richard J. - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 6, pp. 819-827

Persistent link: https://www.econbiz.de/10014369625

Gender, risk and finance : why can't a woman be more like a man?

Marlow, Susan; Swail, Janine - In: Entrepreneurship and regional development : an … 26 (2014) 1/2, pp. 80-96

Persistent link: https://www.econbiz.de/10010367991

Unemployment benefits and entrepreneurship

Beladi, Hamid; Kar, Saibal - In: The Japanese economic review : the journal of the … 65 (2014) 1, pp. 122-128

Persistent link: https://www.econbiz.de/10010425069

Toward an entrepreneurial public sector : using social exchange theory to predict public employee risk perceptions

Clark, Anna Fountain - In: Public personnel management 45 (2016) 4, pp. 335-359

Persistent link: https://www.econbiz.de/10011628306

Entrepreneurship, economic risks, and risk-insurance in the welfare state

Ilmakunnas, Pekka; Kanniainen, Vesa; Lammi, Uki - 1999

entrepreneurial and labor risk is found to be statistically significant and detrimental to entrepreneurship. The crowding-out effect … risks shape the equilibrium entrepreneurship in an occupational choice model. Differential social insurance of … of public production of private goods on entrepreneurship dominates the crowding-in effect of public production of public …

Persistent link: https://www.econbiz.de/10011537009