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The Twenty Toughest Questions for New Product Proposals
Constantineau, Larry A. - In: Journal of Consumer Marketing 9 (1992) 2, pp. 51-53
Proposes 20 key areas of questioning to which each new product proposition should be subjected by the product champion. Classifies the questions into six categories: concept/product, company, consumers, customers, competition, and clarifications. Concludes that use of the approach has the...
Persistent link: https://www.econbiz.de/10014849064
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Critical competitive strategy issues every entrepreneur should consider before going into business
In: Strategic Direction 25 (2009) 2
Persistent link: https://www.econbiz.de/10015011331
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Product Champion Characteristics in France and Germany
Roure, Lionel - Université Paris-Dauphine (Paris IX) - 2001
This study examines the relationship between the status and seniority of product champions, their cultural context and the ability of product champions to enlist top management support for an innovation project. Based on a sample of 82 French and 101 German champions, this work suggests that the...
Persistent link: https://www.econbiz.de/10010707152
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Product Champion Characteristics in France and Germany.
Roure, Lionel - Université Paris-Dauphine - 2001
This study examines the relationship between the status and seniority of product champions, their cultural context and the ability of product champions to enlist top management support for an innovation project. Based on a sample of 82 French and 101 German champions, this work suggests that the...
Persistent link: https://www.econbiz.de/10008862097
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Understanding the effectiveness of word‐of‐mouth: an elasticity perspective
Chen, Yimiao; Liu, Fangyi; Fang, Cheng‐Hsi; Lin, Tom M.Y. - In: Journal of Research in Interactive Marketing 7 (2013) 1, pp. 57-77
Purpose – With the increasing usage of social networking sites, there has been considerable interest in Word‐of‐Mouth (WOM) research. The purpose of this paper is to propose that economic elasticity theory can be applied to evaluate WOM effects and serve as the basis for cross‐product...
Persistent link: https://www.econbiz.de/10014902220
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The effect of technological risk, market uncertainty and the level of complexity on new technology ventures’ success
Sadeh, Arik; Dvir, Dov - In: International journal of innovation management 24 (2020) 5, pp. 2050047-1-2050047-25
Persistent link: https://www.econbiz.de/10012271450
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Toward an entrepreneurial public sector : using social exchange theory to predict public employee risk perceptions
Clark, Anna Fountain - In: Public personnel management 45 (2016) 4, pp. 335-359
Persistent link: https://www.econbiz.de/10011628306
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The Mises-Knight theory of uncertainty and its implications for entrepreneurship, equilibrium, and the theory of the firm
Bylund, Per L.; Manish, G. P. - In: Research in the history of economic thought and methodology 34 (2016) 2, pp. 305-336
Persistent link: https://www.econbiz.de/10012160952
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Analyzing the risk of entrepreneurship in tourist traffic
Weiss, Roland; Zuzik, Jozef; Weiss, Erik; Labant, Slavomir - In: Problems and perspectives in management : PPM ; … 16 (2018) 1, pp. 199-206
Persistent link: https://www.econbiz.de/10011958282
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Risk preference and entrepreneurial investment at the top of the wealth distribution
Fossen, Frank M.; König, Johannes; Schröder, Carsten - 2020
We present first evidence how individual risk preferences shape entrepreneurial investment among the very wealthy using … standard measure of risk tolerance. We find that wealthy individuals are more likely to be entrepreneurs and invest a larger … ways strongly determined by individual risk tolerance. Since the wealthy dominate aggregate risky investment, their risk …
Persistent link: https://www.econbiz.de/10012389043