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Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham; Lau, Kong Cheen; Phau, Ian - In: The journal of consumer marketing 33 (2016) 5, pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
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THE INFLUENCE OF SUBORDINATE AFFECT AND SELF-MONITORING ON MULTIPLE DIMENSIONS OF LEADER-MEMBER EXCHANGE
Kunze, Mark; Gower, Kim - In: International Journal of Management and Marketing Research 5 (2012) 3, pp. 83-100
In this research we investigate possible differential effects of subordinate positive trait affect and negative trait … affect upon four dimensions of supervisor-rated leader member exchange: affect, loyalty, contribution, and professional … trait affect is negatively related to the supervisor-rated dimensions of affect, loyalty, and respect, while subordinate …
Persistent link: https://www.econbiz.de/10011205625
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Perceived humorand purchase intention : mediating role of attitude towards the advertisement and brand
Hameed, Irfan; Khan, Muhammad Babar; Shahab, Atif - In: The Lahore journal of business 8 (2019/2020) 2, pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
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Consumer motivation and luxury consumption : testing moderating effects
Shao, Wei; Grace, Debra; Ross, Mitchell - In: Journal of retailing and consumer services 46 (2019), pp. 33-44
Persistent link: https://www.econbiz.de/10011980767
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How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
Kauppinen-Räisänen, Hannele; Björk, Peter; … - In: Journal of business research : JBR 84 (2018), pp. 72-81
Persistent link: https://www.econbiz.de/10011802742
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Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003335975
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Consumer evaluation of brand extension : the Nigerian perspective
Oyeniyi, Omotayo - In: African journal of business and economic research : AJBER 5 (2010) 1, pp. 51-68
Persistent link: https://www.econbiz.de/10003987957
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The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture
Chen, Tong; Ma, Ke; Zheng, Chundong; Wang, Han - In: The journal of brand management : an international journal 22 (2015) 8, pp. 695-713
Persistent link: https://www.econbiz.de/10011399863
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Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen; Pandit, Ajay - In: Vision : the journal of business perspective 19 (2015) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
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Commentaries and reply to "Can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane - 2012
This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770)
Persistent link: https://www.econbiz.de/10009724867