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Die Kunst zu überzeugen : Faire und unfaire Dialektik

Thiele, Albert - 2006 - 8. Auflage

Persistent link: https://www.econbiz.de/10004882689

Shorting ethos : exploring the relationshio between Aristotle's Ethos and reputation management

Shanahan, Ford; Seele, Peter - In: Corporate reputation review : an international journal 18 (2015) 1, pp. 37-49

Persistent link: https://www.econbiz.de/10010514006

Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge

Miles, Chris - In: Marketing theory 15 (2015) 1, pp. 94-111

Persistent link: https://www.econbiz.de/10011494438

Blackfish and SeaWorld : a case study in the framing of a crisis

Waller, Randall L.; Iluzada, Christina L. - In: International journal of business communication : IJBC … 57 (2020) 2, pp. 227-243

Persistent link: https://www.econbiz.de/10012193552

Classical rhetoric and modern public relations : an Isocratean model

Marsh, Charles - 2013

Persistent link: https://www.econbiz.de/10009668213

Public relations and neoliberalism : the language practices of knowledge formation

Demetrious, Kristin - 2022

The promise of prosperity: transplanting the 'new realities' -- Communicating the 'practical faith ': the historical neoliberal and PR nexus -- 'We need a new narrative': neoliberalism and PR language practice -- Happiness, plastic truth, and the story of climate -- 'Borderlands': PR and the...