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Hutton, James G. - In: Social marketing, (pp. 5-24). 2001

Persistent link: https://www.econbiz.de/10002249517

Students, patients, citizens, and believers as “customers” : a cross-national exploratory study

Hutton, James G.; Leung, Vivienne; Mak, Angela K. Y.; … - In: Journal of nonprofit & public sector marketing 23 (2011) 1, pp. 41-70

Persistent link: https://www.econbiz.de/10008988051

Regifting : a multi-perspective processual overview

Erimur, Burçak; Munoz, Caroline; Hutton, James G. - In: Journal of business research : JBR 68 (2015) 9, pp. 1997-2004

Persistent link: https://www.econbiz.de/10011384228

Integrated Marketing Communications and the Evolution of Marketing Thought

Hutton, James G. - In: Journal of business research : JBR 37 (1996) 3, pp. 155-162

Persistent link: https://www.econbiz.de/10006739170

EXAMINING THE MYTH OF THE PUBLIC RELATIONS GENDER GAP: The "gender gap" in public relations has undergone intensive study, some under the auspices of the Public Relations Society o...

Hutton, James G.; Toth, Elizabeth L. - In: The Public relations strategist : issues and trends … 2 (1996) 3, pp. 47-55

Persistent link: https://www.econbiz.de/10008123712

Letters to the editor : where is the sexism?

Hutton, James G. - In: The Public relations strategist : issues and trends … 1 (1995) 4, pp. 4

Persistent link: https://www.econbiz.de/10009168929

Integrated marketing communications and the evolution of marketing thought

Hutton, James G. - In: Journal of Business Research 37 (1996) 3, pp. 155-162

Persistent link: https://www.econbiz.de/10005474085

A study of brand equity in an organizational‐buying context

Hutton, James G. - In: Journal of Product & Brand Management 6 (1997) 6, pp. 428-439

Addresses two basic questions: do organizational buyers exhibit brand‐equity behaviors such as the willingness to pay significant price premiums for certain brands; and under what conditions do those buyers place a premium on well‐known brands? Finds significant brand‐equity behaviors,...

Persistent link: https://www.econbiz.de/10014896494