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The planning, implementation and evaluation of an online marketing campaign

Spencer, Claire; Giles, Nick - In: Journal of Communication Management 5 (2001) 3, pp. 287-299

set of capabilities” through planning and evaluation. The paper has relevance to those involved with public relations in a …

Persistent link: https://www.econbiz.de/10014850674

Ranking Leading Econometrics Journals using Citations Data from ISI and RePEc

Chang, Chia-Lin; McAleer, Michael - 2013

-used RAM, the 2-year impact factor of a journal, can lead to a distorted evaluation of journal quality, impact and influence …The paper focuses on the robustness of rankings of academic journal quality and research impact of 10 leading … value relative to others. The RAMs include the impact factor, mean citations and non-citations, journal policy, number of …

Persistent link: https://www.econbiz.de/10010326514

Impact of advertising metaphors on consumers

Vaitkevičiūtė, Jolanta - 2010

Darbo tikslas: pateikti pasiūlymus kaip naudojant metaforas reklamoje skatinti norimą vartotojų elgseną. Teorinėje darbo dalyje analizuojama metaforos samprata bei galimos jų rūšys. Analizuojama metaforų naudojimo reklamose specifika, privalumai ir trūkumai bei metaforų naudojimo...

Persistent link: https://www.econbiz.de/10009478517

Ranking leading econometrics journals using citations data from ISI and RePEc

Chang, Chia-lin; McAleer, Michael - In: Econometrics 1 (2013) 3, pp. 217-235

-used RAM, the two-year impact factor of a journal, can lead to a distorted evaluation of journal quality, impact and influence …The paper focuses on the robustness of rankings of academic journal quality and research impact of 10 leading … informational value relative to others. The RAMs include the impact factor, mean citations and non-citations, journal policy, number …

Persistent link: https://www.econbiz.de/10010421304