clothing benefits sought generated six factors and attribute evaluation produced two factor solutions and shopping orientation …Purpose – The purpose of this study is to segment the university student casual apparel market based on clothing … benefits sought and develop a profile of each segment in terms of attribute evaluations, shopping orientations, and repatronage …

the case of a clothing brand. Three different types of customer satisfaction were distinguished: (i) satisfaction with the … services given by the brand.Application of this study: This study will contribute toward new clothing brands who they are new …

their shopping trips: store loyals more than others switched stores by OOS; and consumers with a small purchase amount per … shopping trip were less likely to switch stores and more likely to postpone purchase. There also was a slight tendency for the …