Presents results of a study on outshopping grocery patterns of rural shoppers. The researchers mailed a questionnaire to residents in a rural Vermont area, asking them to record their grocery expenditures for one week. The questionnaire solicited information about respondents’ store patronage,...

Identifying target industry sectors for community economic development is a complex problem. The Community-Business Matching (CBM) Model is a tool that assists in identifying desirable industry sectors for sustainable economic development. The framework of the model is based on two measures,...

Generation Y, children born to baby‐boomers, is widely considered to be the next big generation. Businesses are therefore struggling to find ways to capture a piece of this market. Could cause‐related marketing be the answer? Employs an experimental design to examine how college‐age...