Kent, Tony - In: International Journal of Retail & Distribution Management 31 (2003) 3, pp. 131-142
elements of identity and image. Two perspectives are introduced to explain the ways in which three‐dimensional branding and … study assesses the development of retail branding, the areas in which sensory experience of the retail brand occurs and its … implications for retailers. It concludes with new insights into retail branding and proposals for the subject to be studied across …
