) and Australia. The literature suggests that such consumption is an accepted social norm, and that young people …. Design/methodology/approach – An experiment was conducted in both Australia and NZ to examine the effects of price changes …

in the process of forming enduring attitudes towards products made in foreign countries. This provides excellent …

‐oriented variables (i.e. consumer's need for uniqueness (NFU), and clothing interest), and brand‐specific variables (i.e. perceived … intention of the US brand and the local brand. Both self‐concept and NFU positively influenced clothing interest. Clothing … clothing brands.  …