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Attribute-level heterogeneity
Ebbes, Peter; Liechty, John C.; Grewal, Rajdeep - In: Management science : journal of the Institute for … 61 (2015) 4, pp. 885-897
Persistent link: https://www.econbiz.de/10010526539
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An examination of attributes affecting consumers' perceptions of e-tailer quality
Sebastianelli, Rose; Tamimi, Nabil - In: Journal of internet commerce 12 (2013) 1/4, pp. 268-283
Persistent link: https://www.econbiz.de/10010248373
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The importance of extrinsic cues in deciding to purchase meat products : a conjoint analysis on Muslim consumers
Tamer Toklu, Ismail; Ozturk Kucuk, Hilal; Tuygun Toklu, Arzu - In: South African journal of business management 51 (2020) 1, pp. 1-8
Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers' purchasing decisions in Turkey. Design/methodology/approach: Conjoint analysis was used to identify consumers' preferences and cluster analysis...
Persistent link: https://www.econbiz.de/10012589608
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Consumer preferences for attributes of catfish nuggets : price, breading color, cooking method, and country of origin
Hill, Jessica I.; Nelson, Robert G.; Woods, Kristin L.; … - In: Aquaculture economics & management : official journal … 17 (2013) 2, pp. 123-147
Persistent link: https://www.econbiz.de/10010126908
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Choice-based conjoint analysis of the local coupon preferences of millennials
Garver, Michael S.; Divine, Richard L.; Spralls, Samuel A. - In: Journal of promotion management : JPM 20 (2014) 2, pp. 240-249
Persistent link: https://www.econbiz.de/10010373821
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Spa market segmentation according to customer preference
Denizci Guillet, Basak; Kucukusta, Deniz - In: International journal of contemporary hospitality management 28 (2016) 2, pp. 418-434
Persistent link: https://www.econbiz.de/10011459877
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Traveler centric airline offer design and optimization
Boudia, Mourad; Mohamed, Suraj; Bondoux, Nicolas; … - In: Journal of revenue and pricing management 20 (2021) 6, pp. 634-645
Persistent link: https://www.econbiz.de/10012659734
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Empirical analysis of consumer willingness to pay for smart phone attributes in multi-countries
Kim, Jong Seok - In: International journal of innovation management 21 (2017) 2, pp. 1750016-1-37
Persistent link: https://www.econbiz.de/10011672087
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Consumer preferences for sustainable wine attributes : a conjoint analysis
Kelley, Kathleen; Zelinskie, Jennifer; Centinari, Michela; … - In: Journal of wine economics 12 (2017) 4, pp. 416-425
Persistent link: https://www.econbiz.de/10011849965
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To be or not to be sustainable in an emerging market? : conjoint analysis of customers' behavior in purchasing denim jeans
Abreu, Mônica Cavalcanti Sá de; Ferreira, Fabiana … - In: Journal of fashion marketing and management 26 (2022) 3, pp. 452-472
Persistent link: https://www.econbiz.de/10013384534