Choice-based conjoint analysis of the local coupon preferences of millennials
Michael S. Garver, Richard L. Divine, and Samuel A. Spralls
| Year of publication: |
2014
|
|---|---|
| Authors: | Garver, Michael S. ; Divine, Richard L. ; Spralls, Samuel A. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 2, p. 240-249
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| Subject: | local coupons | discount | choice-based conjoint analysis | segmentation | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373821