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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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Frequency of retail services, membership fees and real store shopping experience : analysing consumer preferences
Hirogaki, Mitsunori - In: International journal of business and globalisation : IJBG 23 (2019) 3, pp. 367-382
Persistent link: https://www.econbiz.de/10012153199
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Tourist preferences for package tour attributes in tourism destination design and development
Liao, Chi-Shun; Chuang, Hui-Kai - In: Journal of vacation marketing 26 (2020) 2, pp. 230-246
Persistent link: https://www.econbiz.de/10012213338
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How patrons value casino promotional offers : a conjoint study
Legg, Mark; Hancer, Murat - In: Tourism economics : the business and finance of tourism … 26 (2020) 4, pp. 640-657
Persistent link: https://www.econbiz.de/10012216472
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Sustainable tourist attractions and destinations visited by its ecological contribution? : a conjoint analysis study
Gutiérrez-Marines, Carlos; Reyes-Mercado, Pável - In: International journal of leisure and tourism marketing … 6 (2018) 2, pp. 136-152
Persistent link: https://www.econbiz.de/10012039601
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Preferences regarding external information sources : a conjoint analysis of visitors to Sardinia, Italy
Gursoy, Dogan; Del Chiappa, Giacomo; Zhang, Yi - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 806-820
Persistent link: https://www.econbiz.de/10011729285
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An empirical investigation of the determinants influencing consumers' planned choices of eco-innovative materials
Osburg, Victoria-Sophie - In: International journal of innovation and sustainable … 10 (2016) 4, pp. 339-360
Persistent link: https://www.econbiz.de/10011731958
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Japanese households' energy saving behaviors toward social risks by conjoint Analysis
Kinoshita, Shin - In: International Journal of Energy Economics and Policy : IJEEP 7 (2017) 6, pp. 78-84
Persistent link: https://www.econbiz.de/10011774811
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A conjoint analysis on e-book market in Japan
Ueda, Masashi - 2017
The e-book market in Japan is growing in this decade and according to Impress R&D this tendency will be continue. In this paper, we collected 3,000 samples by online survey and found a tendency of consumption of e-book in Japan by using conjoint analysis. We found 1) attachment to physical...
Persistent link: https://www.econbiz.de/10011778557
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Exploring the comparative importance of online hotel reviews' heuristic attributes in review helpfulness : a conjoint analysis approach
Yang, Sung-Byung; Shin, Seung-Hun; Joun, Youhee; Koo, Chulmo - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 963-985
Persistent link: https://www.econbiz.de/10011757752