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Assessing customer orientation in the context of buyer-supplier relationships using judgmental modelling

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Corporate reputation and competitiveness

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Corporate reputation and competitiveness

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Assessing the influence of retail buyer variables on the buying decision-making process

Silva, Rui da; Davies, Gary; Naudé, Pete - In: European journal of marketing : EJM 36 (2002) 11, pp. 1327-1343

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Assessing the influence of retail buyer variables on the buying decision‐making process

da Silva, Rui; Davies, Gary; Naudé, Pete - In: European Journal of Marketing 36 (2002) 11/12, pp. 1327-1343

Assesses the influence that certain retail buyer characteristics have on how the buyers approach their buying task. By examining five different buyer characteristics and the relative importance that individual buyers place on six different product attributes, draws some pertinent conclusions as...

Persistent link: https://www.econbiz.de/10014722057