Purpose This paper presents an autobiographical sketch of Philip Kotler. Design/methodology/approach I use an autobiographical narrative. Findings This sketch focuses on my contributions to the marketing discipline in teaching and, especially, in book publishing while including some of the many...

Purpose – The purpose of this paper is to revisit Russell Belk’s (1988) landmark paper “Possessions and the extended self”. The authors provide a prehistory of related ideas and then examine the controversy it triggered regarding the different paradigms of research in marketing (Cohen,...