literature pertinent to the marketing of cultural and heritage tourism products at island destinations around the globe. Second … marketing and the development of sustainable cultural and heritage tourism products in island contexts.  …

Purpose – This paper aims to examine the integration of management and marketing practices at heritage sites in Ireland … facilitate target marketing and improved onsite management. However, a change of mindset is required among heritage practitioners …. Design/methodology/approach – The research process involved: phase one, a survey of 224 heritage attractions in Ireland and …

internet. The RMI has many cultural heritage resources, but more effective marketing programs are necessary, including …Purpose – This paper aims to focus on evaluating what cultural, heritage, and historical resources exist in the … Republic of the Marshall Islands (RMI) and how these resources can advance tourism development and marketing. Design …

Purpose – This paper aims to examine how Malta seeks to reposition itself as a “cultural heritage” tourist destination … realization that irreversible environmental degradation is damaging the islands with regard to both the cultural heritage and … on the government to adopt a policy of intervention to safeguard the environment and heritage as well as providing …

heritage as a legitimate marketing technique. “Old World” regions have been leveraging off the often long association the … – The results of this investigation suggest that family heritage is a legitimate marketing technique for “New World … wineries family has in wine making to assist in generating wine sales. This marketing initiative is now being applied to “New …