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writer who adds their own impartial comments and places the articles in context. Findings The study shows that CRM drives a … firm’s online reputation management strategy. CRM usage has a positive effect on brand equity. However, only under the …
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Purpose Existing service research has revealed that customers’ perceived equity influences the sustainability of a business. Despite the importance of food service mobile applications during the COVID-19 pandemic, studies that have examined customers’ loyalty toward mobile applications...
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The purpose of the paper is to report a case study of management challenges and appropriate management competences when implementing an online user innovation tool. The case study illustrates a theoretically derived framework of the management competences related to online innovation tools. The...
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Translating existing sociodental indicators to another language involves a rigorous methodology, which can be costly. Free-of-charge online translator tools are available, but have not been evaluated in the context of research involving quality of life measures. To explore the value of using...
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