The financial impact of online customer reviews in the restaurant industry : a moderating effect of brand equity
Year of publication: |
2021
|
---|---|
Authors: | Wang, Yiqi ; Kim, Jewoo ; Kim, Jaewook |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 95.2021, p. 1-9
|
Subject: | Brand equity | eWOM | Financial performance | Moderating effect | Online customer review | Review volume and ratings | Markenimage | Brand image | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing |
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