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The Algerian consumer's orientations towards brands inlight of Islamic marketing principles : a field study on frozen meat market
Meghraoui, Mehieddine Abdelkader; Benabou, Djilali - In: International journal of social entrepreneurship and … 3 (2014) 3, pp. 177-196
Persistent link: https://www.econbiz.de/10011347718
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Integrating the theory of planned behaviour to identify determinants of halal food consumption in Japan
Eid, Wesam - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 232-244
Persistent link: https://www.econbiz.de/10011989260
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The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of business research : JBR 67 (2014) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
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An Islamic marketing perspective on salespreson's intentions to behave ethically
Burki, Umar; Kadi´c-Maglajli´c, Selma - In: International journal of social entrepreneurship and … 2 (2013) 5, pp. 391-403
Persistent link: https://www.econbiz.de/10010376716
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Using rational and emotional appeals in online advertisements for Muslim customers
Behboudi, Mehdi; Vazifehdoust, Hossein; Najafi, Kobra; … - In: Journal of Islamic marketing : JIMA 5 (2014) 1, pp. 97-124
Persistent link: https://www.econbiz.de/10010256749
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Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha - In: Journal of business research : JBR 69 (2016) 2, pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
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The ontological pitfalls of Islamic exceptionalism : a re-inquiry on El-Bassiouny's (2014, 2015) conceptualization of "Islamic marketing"
Jafari, Aliakbar; Sandıkçı, Özlem - In: Journal of business research : JBR 69 (2016) 3, pp. 1175-1181
Persistent link: https://www.econbiz.de/10011440262
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Islamic marketing and branding : thinking outside the box
Boulanouar, Aisha Wood - In: International journal of islamic marketing and branding 1 (2015) 2, pp. 123-130
Persistent link: https://www.econbiz.de/10011546794
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A study on the mediating role of halal perception : determinants and consequence reflections
Ishak, Suraiya; Abd Hair Awang; Mohd. Yusof Hussain; … - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10011552210
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Measuring halal brand association (HalBA) for Islamic banks
Suharni Maulan; Nor Asiah Omar; Maisarah Ahmad - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 331-354
Persistent link: https://www.econbiz.de/10011552757