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A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing
DeSarbo, Wayne; Kim, Sunghoon - In: Quantitative modelling in marketing and management, (pp. 3-25). 2013
Persistent link: https://www.econbiz.de/10009680256
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The simultaneous identification of strategic/performance groups and underlying dimensions for assessing an industry's competitive structure
DeSarbo, Wayne; Grewal, Rajdeep; Hwang, Heungsun; Wang, … - In: Journal of modelling in management 3 (2008) 3, pp. 220-248
Persistent link: https://www.econbiz.de/10003803823
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A new approach to country segmentation utilizing multinational diffusion patterns
Helsen, Kristiaan; Jedidi, Kamel; DeSarbo, Wayne - 2008
Persistent link: https://www.econbiz.de/10003655856
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Applications of multivariate latent variable models in marketing
DeSarbo, Wayne; Kamakura, Wagner A.; Wedel, Michel - In: Marketing research and modeling : progress and …, (pp. 43-68). 2004
Persistent link: https://www.econbiz.de/10003243398
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On the insensivity of the brand-choise simulations to attribute importance weights
Green, Paul E.; DeSarbo, Wayne S.; Kedia, Pradeep K. - In: Decision sciences : DS 11 (1980) 3, pp. 439-450
Persistent link: https://www.econbiz.de/10002539965
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An exponential-family multidimensional scaling mixture methodology
Wedel, Michel - In: Journal of business & economic statistics : JBES ; a … 14 (1996) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10001209343
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Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 447-478). 2001
Persistent link: https://www.econbiz.de/10001690283
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A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan - In: Management science : journal of the Institute for … 38 (1992) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
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Product positioning under price competition
Choi, Seung-chan - In: Management science : journal of the Institute for … 36 (1990) 2, pp. 175-199
Persistent link: https://www.econbiz.de/10001083693