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Frozen food industry in India : a market study
Khatri, Rashmi - In: Global journal of business management : GJBM 7 (2013) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10010189424
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Cognitive Style and Personal Involvement as Explicators of Innovative Purchasing of ″Healthy″ Food Brands
Foxall, Gordon R.; Bhate, Seema - In: European Journal of Marketing 27 (1993) 2, pp. 5-16
volume of purchases of innovative brands of “healthy” food brands. Results indicate that the market for ew food brands …
Persistent link: https://www.econbiz.de/10014723035
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Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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The story of Singapore Airlines and the Singapore Girl
Chan, Daniel - In: Journal of Management Development 19 (2000) 6, pp. 456-472
Maps the strategic 50‐year journey of Singapore Airlines (SIA) to identify the underlying factors that account for its … was compared with and benchmarked against other airlines. Its unique and successful product/service differentiation …
Persistent link: https://www.econbiz.de/10014882144
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Beyond Singapore Girl – Grand and product/service differentiation strategies in the new millennium
Chan, Daniel - In: Journal of Management Development 19 (2000) 6, pp. 515-542
, are analysed. So too are the responses of the lead airlines that are leading the charge in shaping as well as responding … to these changes, which will present new opportunities, threats and challenges to airlines with global aspirations … operating on the world stage. Singapore Airlines was analysed with British Airways and United Airlines as the leading European …
Persistent link: https://www.econbiz.de/10014882147
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Dynamic pricing and market segmentation responses to low-cost carrier entry
Varella, Rafael R.; Frazão, Jessica; Oliveira, … - In: Transportation research / E : an international journal 98 (2017), pp. 151-170
Persistent link: https://www.econbiz.de/10011655822
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The spirit effect : ultra-low cost carriers and fare dispersion in the U.S. airline industry
Shrago, Brad - In: Review of industrial organization 64 (2024) 4, pp. 549-579
Persistent link: https://www.econbiz.de/10014546202
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Market segmentation and dynamic price discrimination in the U.S. airline industry
Gu, Chengyan - In: Journal of revenue and pricing management 22 (2023) 5, pp. 338-361
Persistent link: https://www.econbiz.de/10014372641
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Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald; Raafat, Feraidoon - In: Journal of strategic marketing 30 (2022) 7, pp. 667-690
Persistent link: https://www.econbiz.de/10013492880