with regard to the use of older models, and considers the views of advertising executives in relation to which types of … already well developed in the USA but less so in the UK as to the approach taken towards advertising and older people. In …

Demographic trends are suggesting that older people are growing in importance in the population. The advertising … and agencies to the importance of older people, and to encourage more age diverse advertising. This paper presents the … findings of a study conducted to elicit the opinions of advertising industry commentators about the issue of ageism in …

learning goes beyond merely using larger point sizes. Traditional advertising techniques need to be inverted. There is a need … to be conditional ‐ allowing individuals the freedom to roam within a marketing or advertising concept according to their …

older models in advertising. Assesses the extent to which 50+ adults are used as models in a sample of UK advertisements …

Purpose – Most fashion advertising in the UK uses and targets young, slim women (and/or men). The purpose of this paper … – Directed towards the creators of fashion advertising and fashion retailers, this research was one of the first attempts to … uncover how older women view fashion advertising. It reveals that while older women do not necessarily expect to see women of …