Marketing to Older Adults: an Overview and Assessment of Present Knowledge and Practice
Year of publication: |
1991
|
---|---|
Authors: | Moschis, George P. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 5.1991, 2, p. 33-41
|
Publisher: |
MCB UP Ltd |
Subject: | Age groups | Demographics | Lifestyles | Marketing strategy | Older consumers |
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