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Purpose – The present study aims to develop a measure of the market‐creating service innovation (MCSI) proposed by … indeed contribute to service innovation, but their involvement varies depending on the characteristics of the service … innovation. Practical implications – Utilizing a new scale of MCSI, service providers can evaluate what types of MCSI are a …
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В статье рассматриваются вопросы управления проектами в структуре социально-экономических систем. Описываются элементы стратегического планирования, которые...
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