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Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations
Hal Dean, Dwane - In: Journal of advertising : official publication of the … 31 (2002) 4, pp. 77
Persistent link: https://www.econbiz.de/10008118546
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The benefit of a trustworthy face to a financial services provider
Dean, Dwane Hal - In: The journal of services marketing 31 (2017) 7, pp. 771-783
Persistent link: https://www.econbiz.de/10011801526
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After the Unethical Ad: A Comparison of Advertiser Response Strategies
Dean, Dwane Hal - In: Business and society review : a quarterly forum on the … 110 (2005) 4, pp. 433-458
Persistent link: https://www.econbiz.de/10006606071
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Perceptions of the Ethicality of Consumer Insurance Claim Fraud
Dean, Dwane Hal - In: Journal of business ethics : JOBE 54 (2004) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10006879955
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Consumer Perception of Corporate Donations - Effects of Company Reputation for Social Responsibility and Type of Donation
Dean, Dwane Hal - In: Journal of advertising : official publication of the … 32 (2003) 4, pp. 91-102
Persistent link: https://www.econbiz.de/10008117806
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ARTICLES - Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services
Dean, Dwane Hal; Biswas, Abhijit - In: Journal of advertising : official publication of the … 30 (2001) 4, pp. 41-58
Persistent link: https://www.econbiz.de/10008119319
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ARTICLES - Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes
Dean, Dwane Hal - In: Journal of advertising : official publication of the … 28 (1999) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10008120799
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The benefit of a trustworthy face to a financial services provider
Dean, Dwane Hal - In: Journal of Services Marketing 31 (2017) 7, pp. 771-783
Purpose The purpose of this paper is to investigate three information sources for their influence on trust and patronage intent toward an unmet financial services advisor. The sources were facial appearance, credentials and social information about the provider. Trust in an unmet provider is...
Persistent link: https://www.econbiz.de/10014906205