The benefit of a trustworthy face to a financial services provider
Year of publication: |
2017
|
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Authors: | Dean, Dwane Hal |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 7, p. 771-783
|
Subject: | Relationship marketing | Benevolence | Halo effect | Physiognomy | Social perception | Wahrnehmung | Perception | Finanzdienstleistung | Financial services | Beziehungsmarketing | Vertrauen | Confidence |
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