Third-party organization endorsement of products : an advertising cue affecting consumer pre-purchase evaluation of goods and services
| Year of publication: |
2002
|
|---|---|
| Authors: | Dean, Dwane Hal |
| Publisher: |
Ann Arbor, Mich. : UMI |
| Subject: | Produktempfehlung | Werbewirkung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 195 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Baton Rouge, LA., Louisiana State Univ. and Agricultural and Mechanical College, Diss., 2000 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004752451