Purpose – Branding in universities has become an increasingly topical issue among practitioners, with some institutions … brands and it therefore seems timely and appropriate to investigate the common properties of those universities perceived as … on the aims of branding in universities. Originality/value – From an academic viewpoint gaps in current literature on …

university settings. Design/methodology/approach – Case studies from businesses and universities, as well as reviews of the …. Practical implications – The evidence indicates that the biggest mistake universities make when undertaking branding initiatives … is failure to embrace an inside‐out approach to brand development. Those universities that succeed in their branding …

-oriented commercialization of knowledge as a means to intensify knowledge spillovers from the universities to regional or national firms. …

Due to tight public budget constraints, the efficiency of publicly financed universities in Germany is receiving … public German universities for the years 1998 to 2003, applying data envelopment and stochastic frontier analysis. Contrary … to earlier studies we account for the faculty composition of universities, which proves to be an essential element in the …

We investigate the role of universities as a knowledge source for regional innovation processes. The contribution of … universities is tested on the level of German NUTS-3 regions (Kreise) by using a variety of indicators. We find that the intensity … and quality of the research conducted by the universities have a significant effect on regional innovative output while …