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Khatri, Rashmi - In: Global journal of business management : GJBM 7 (2013) 1, pp. 59-82

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The influence of value perceptions on luxury purchase intentions in developed and emerging markets

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(the US and the UK) and two important Eastern emerging markets (India and Malaysia). Multiple‐group SEM analysis was used …

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The development and implementation of the integrated marketing communications concept

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Plastic water : the social and material life of bottled water

Hawkins, Gay; Potter, Emily; Race, Kane - 2015

Packaging water -- From containers to contents : branding water -- Frequent sipping : assembling the subject of hydration -- Drinking water arrangements in Bangkok : accommodating bottles -- Enacting water scarcity in Chennai -- Practices of economization : recycling plastic bottles in Hanoi --...

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Effects of advertising-evoked vicarious nostalgia on brand heritage

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Children's socialization in consumption : the role of marketing

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Antecedents and consequences of brand-oriented companies

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Branding in B2B : the value of consumer goods brands in industrial markets

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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

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Opposing brand activism : triggers and strategies of consumers' antibrand actions

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