illustrated guide captures the unique voice and profound optimism that is the foundation of their beloved T-shirt and apparel … illustrated guide captures the unique voice and profound optimism that is the foundation of their beloved T-shirt and apparel …

Purpose: This study aims to understand Indian consumers' purchase behaviors of foreign brand goods as a way to help US … college students at four universities in Bangalore, India. Findings: The results revealed that attitude toward foreign brand … brand jeans than did normative influences (i.e. subjective norm and face saving). Research limitations …