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Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel; Schlager, Tobias; Sprott, David E.; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
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Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece; Kübler, Raoul; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
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Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa; Martinez, Luisa M.; Martinez, Luis F. - In: Journal of retailing and consumer services 43 (2018), pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
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The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.; Papadimitriou, D.; Parganas, P. - In: Journal of strategic marketing 26 (2018) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
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User engagement in festival virtual brand communities : the cases of Sónar and Primavera Sound (Barcelona)
Garay Tamajón, Luis Alfonso; Pérez, Soledad Morales - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 300-327
Persistent link: https://www.econbiz.de/10012201355
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The effect of dynamic integrated resort experience on Croatian customer behavior
Ahn, Jiseon; Back, Ki-Joon; Barišić, Petra - In: Journal of travel and tourism marketing 36 (2019) 3, pp. 358-370
Persistent link: https://www.econbiz.de/10012179409
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The effect of social media on perceived information credibility and decision making
Cooley, Delonia; Parks-Yancy, Rochelle - In: Journal of internet commerce 18 (2019) 3, pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
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The brand personality dimensions of business-to-business firms : a content analysis of employer reviews on social media
Robertson, Jeandri; Ferguson, Sarah Lord; Eriksson, Theresa - In: Journal of business-to-business marketing 26 (2019) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10012196274
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How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin; Brito, Eliane P. Z. - In: Business horizons 60 (2017) 3, pp. 375-384
Persistent link: https://www.econbiz.de/10011757125