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Analytics and knowledge management
Al-Hawamdeh, Suliman (ed.); Chang, Hsia-Ching (ed.) - 2018
Persistent link: https://www.econbiz.de/10011793628
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Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M. (ed.) - 2018
Persistent link: https://www.econbiz.de/10011806568
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Influencer Relations : Marketing und PR mit digitalen Meinungsführern
Schach, Annika (ed.); Lommatzsch, Timo (ed.) - 2018
Die Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen grosser Unternehmen immer interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile zum Handwerkszeug der Unternehmenskommunikation....
Persistent link: https://www.econbiz.de/10011806594
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Global business value innovations : building innovation capabilities for business strategies
Arora, Anshu (ed.); Bacouel-Jentjens, Sabine (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011822895
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Market driven political advertising : social, digital and mobile marketing
Hughes, Andrew - 2018
Persistent link: https://www.econbiz.de/10011823004
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Attributes influencing guests’ experiences : a comparison of nonprofit and for-profit peer-to-peer accommodation platforms
Medina-Hernandez, Vivian C.; Marine-Roig, Estela; … - In: Information technology & tourism 26 (2024) 2, pp. 255-291
Persistent link: https://www.econbiz.de/10015080433
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Quantifying differences between UGC and DMO's image content on Instagram using deep learning
Díaz-Pacheco, Ángel; Guerrero-Rodríguez, Rafael; … - In: Information technology & tourism 26 (2024) 2, pp. 293-329
Persistent link: https://www.econbiz.de/10015080434
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Automated photo filtering for tourism domain using deep and active learning : the case of Israeli and worldwide cities on Instagram
Paradise-Vit, Abigail; Elyashar, Aviad; Aronson, Yarden - In: Information technology & tourism 26 (2024) 3, pp. 553-582
Persistent link: https://www.econbiz.de/10015080446
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An introduction to social media marketing
Charlesworth, Alan - 2015 - First edition.
Persistent link: https://www.econbiz.de/10013183596
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Knowledge sharing leads to engagement during Covid-19 for online gamers
Paul, Justin; Akbari, Mohsen; Mondal, Subhra Rani; Das, … - In: Information & management : the international journal of … 61 (2024) 4, pp. 1-21
Persistent link: https://www.econbiz.de/10015080758