cartography and place marketing, the paper considers the use of graphic interface elements of scale, projection and symbolisation … production and consumption of maps in this context, is presented. Practical implications – The paper provides place marketing … practitioners with guidance as to the development of town centre marketing/promotional material, which may incorporate maps …

mobile phone marketing. Through the application of constructs adapted from traditional innovation and product involvement … with mobile phone marketing, and their involvement with their mobile phone, influenced their intention to accept marketing … and compatibility) were significantly associated with their acceptance (or adoption) of marketing messages sent via their …