As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical...

Cities throughout Europe are increasingly importing the concept and techniques of product branding for use within place marketing, in pursuit of wider urban management goals, especially within the new conditions created by European integration. However, there is as yet little consensus about the...

The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications ‘translating’ insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field...

The re-branding of places whose existing brand image has become for various reasons inappropriate or ineffective poses particular challenges to the marketing of major multifunctional cities. The position of Amsterdam as the national cultural capital and major international cultural centre has...

Purpose – This paper aims to contribute to conceptualization of destination image (DI) and shed light on the overlooked socio-cultural aspects of tourism along with recent technological changes. It endeavours to develop a framework to conceptualize DI formation considering socio-cultural,...

Purpose – This paper serves two purposes. First, to identify the stages of the historical development of place marketing, because place marketing has developed over time through discrete phases, which differ in their sophistication as well as in their approaches and objectives. Secondly, to...