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Servicescape and loyalty intentions: an empirical investigation

Harris, Lloyd C.; Ezeh, Chris - In: European Journal of Marketing 42 (2008) 3/4, pp. 390-422

/methodology/approach – A survey research method was used to study servicescapes in the context of UK restaurants. Findings – In furtherance of …

Persistent link: https://www.econbiz.de/10014722480

Purchasing strategies and decision‐making processes in the food service industry: a case study of UK restaurant chains

Mawson, Elizabeth; Fearne, Andrew - In: Supply Chain Management: An International Journal 1 (1996) 3, pp. 34-41

process in a sample of UK chain restaurants. Uses the BUYGRID model as the theoretical framework for this research …

Persistent link: https://www.econbiz.de/10015008746

Positioning Services for Competitive Advantage: the Case of Duds ‘n Suds

Schouten, John W.; McAlexander, James H. - In: Journal of Services Marketing 3 (1989) 2, pp. 69-75

Examines the concept of differentiating product offerings, including consumer services, and positioning them in relation to customer needs and perceptions. Approaches the subject of service positioning via an interesting case study. Concludes with recommended guidelines for the positioning of...

Persistent link: https://www.econbiz.de/10014905722

The Internal Marketing of Services: The New Age Surge

Wilson, Aubrey - In: Management Decision 29 (1991) 5

Internal marketing in itself is not new, but is only recently becoming widespread in public and private sector organisations. Whilst the principles of internal and external marketing are the same, there are some differences – in targeting, politics, incentives, skills, motivation and...

Persistent link: https://www.econbiz.de/10014933450

Competitive approaches to new product development

Smith, Alan D. - In: Team Performance Management: An International Journal 17 (2011) 3/4, pp. 124-145

Purpose – The purpose of this paper is to provide practitioners of management with a sense of how collaborative team integration processes and new product development (NPD) processes were required in order to be reasonably successful in the current economic recession....

Persistent link: https://www.econbiz.de/10015031291

The future of services marketing: forecasts from ten services experts

Grove, Stephen J.; Fisk, Raymond P.; John, Joby - In: Journal of Services Marketing 17 (2003) 2, pp. 107-121

Over the past two and a half decades services marketing has emerged as a well established area of inquiry in the marketing discipline. In many ways, its growth and acceptance in the academic arena are indeed noteworthy. A question arises, however, concerning the direction that services marketing...

Persistent link: https://www.econbiz.de/10014904967

Application and validation of a disruptive potential methodology for digital two-sided platforms : the case of marketplace lending in Germany

Pur, Sabine; Huesig, Stefan; Schmidhammer, Christoph - In: International journal of technology management : IJTM 88 (2022) 2/4, pp. 205-246

Persistent link: https://www.econbiz.de/10013258103

Using Bayesian belief networks to make integrated irrigation management decisions: a case study from Sri Lanka

Cain, J. D.; Sakthivadivel, R.; Makin, I.; Batchelor, C. H. - International Water Management Institute (IWMI) - 1999

Persistent link: https://www.econbiz.de/10011274215

Implementing collaborative forecasting to improve supply chain performance

McCarthy, Teresa M.; Golicic, Susan L. - In: International Journal of Physical Distribution & … 32 (2002) 6, pp. 431-454

Sales forecasting and collaboration are two business phenomena that have independently been recognized as contributing … engaged in collaborative forecasting with supply chain partners. Results revealed unique approaches to collaborative … forecasting that circumvent the inhibitors of collaborative planning, forecasting, and replenishment adoption, and yield …

Persistent link: https://www.econbiz.de/10014793466

The political future of social security in aging societies

Galasso, Vincenzo - 2006

Persistent link: https://www.econbiz.de/10004873805

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