’ reservation price differential and perceived quality differential between national brand and store brand. Our approach draws upon … decomposing it into Quality Equity and Non-Quality Equity.. We then employ the approach and estimate brand equity using data on 20 … non-quality equity or brand image. Finally, our study identifies several category and consumer characteristics such as …

of Internet retailing. This study identifies four distinct categories of Internet retailing, develops a separate quality … quality dimensions was performed. Findings All four categories of Internet retailing involve the quality dimensions of … electronic). Research Implications There are four category-specific variations of Internet retailing quality. This study provides …

The quality is a key factor of consumer satisfaction and the company’s competitiveness in the market. In this paper we …

€™ reservation price differential and perceived quality differential between national brand and store brand. Our approach draws upon … decomposing it into Quality Equity and Non-Quality Equity.. We then employ the approach and estimate brand equity using data on 20 … comes from non-quality equity or brand image. Finally, our study identifies several category and consumer characteristics …