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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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An empirical study on customer retention and customer loyalty
Alhawari, Damer - In: International journal of information systems and change … 7 (2015) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
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The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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Temporal orientation and customer loyalty programs
Hendler, Flavia; LaTour, Kathryn A.; Cotte, June - In: The Cornell hospitality quarterly 63 (2022) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
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The impact of digital marketing success on customer loyalty
Anber Abraheem Shlash Mohammad - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 103-113
Persistent link: https://www.econbiz.de/10013490953
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Mediating role of perceived switching costs between relationship marketing practices and customer loyalty : evidence from banks
Ganaie, Tawseef Ahmad; Bhat, Mushtaq Ahmad - In: Journal of relationship marketing : innovations and … 23 (2024) 3, pp. 189-219
Persistent link: https://www.econbiz.de/10015049874
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Strategic loyalty reward in dynamic price discrimination
Caillaud, Bernard; De Nijs, Romain - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 725-742
Persistent link: https://www.econbiz.de/10010468398
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Factors determining building customers' loyalty to organic agricultural products in Bangkok, Thailand
Thun Chaitorn; Saqib, Shahab E. - In: International journal of value chain management : IJVCM 13 (2022) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10013353228
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The Potential for Integrating Community-Based Nutrition and Postpartum Family Planning: Review of Evidence and Experience in Low-Income Settings
Alvesson, Helle M.; Mulder-Sibanda, Menno - Economics Research, World Bank Group - 2013
The objective of this review was to study where community-based family planning and nutrition programs have been integrated, how this has been accomplished, and what the results have been. Although family planning is a nontraditional intervention in community-based nutrition programs, it can...
Persistent link: https://www.econbiz.de/10010754598
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926