A brand management framework is routinely advocated in gaining market share leadership within a product market, with consequent advantages accruing to the leading brand. The specifics of such a marketing-mix-based approach often fail to explain the absolute market dominance of a leader over all...

Retailing organizations in Bangkok range in type from the traditional through to the most modern. Also, while there are agglomerations of small stores selling similar ranges of goods, there are also some of the most up‐to‐date large shopping malls in the world. Although such agglomerations...

Purpose: This study aims to examine the extent to which clients’ perceptions of a financial auditor’s communication style affect their psychological comfort and trust when considering whether to retain the incumbent firm for future financial audits. Design/methodology/approach: A multistage...