Purpose: The purpose of this paper is to assess the impact of CSR initiative preference, customer helping orientation and customer participation on willingness to engage in CSR and to demonstrate the influence this engagement has on their commitment and loyalty to the organisation....

This paper discusses the role of parents and other adults in preventing and facilitating teen binge drinking. Teens' discussions on Internet websites were accessed to examine their opinions of their alcohol-related interactions with adults. The results show that in the context of a western...